You Get the Agency You Deserve

<p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Featured in <em>Ad Age</em> Association of National Advertisers and <em>Kirkus Reviews </em></strong></p><p><br></p><p><strong style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Many executives want to have a more productive relationship with their agency but don't know where to start. This book provides practical take-home value to get you started. </strong><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>- Ellie Doty CMO of Dolphin Entertainment and former CMO of Burger King and Chili's</span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Throughout his career as one of the most respected leaders in the advertising and marketing world leading agency CEO Jared Belsky has been known for the results his teams produce and the strong bonds he builds with his clients. So what's his secret? </span></p><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>In </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>You Get The Agency You Deserve</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> Belsky who is also the author of </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>The Great Client Partner</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)> outlines twenty practical and emotional lessons for clients to get the most out of their agency partnerships. His real-world knowledge is outlined in useful bite-size chapters that will lead not just to mutual trust and better communication but also more successful campaigns and an increased bottom line. </span></p><p><br></p><ul><li><strong style=color: rgba(0 0 0 1)>Provide effective feedback</strong><span style=color: rgba(0 0 0 1)> to your team</span></li><li><strong style=color: rgba(0 0 0 1)>Set clear expectations and goals</strong><span style=color: rgba(0 0 0 1)> that will produce better work and results</span></li><li><span style=color: rgba(0 0 0 1)>Better motivate team members by </span><strong style=color: rgba(0 0 0 1)>communicating with confidence candor and optimism </strong></li><li><span style=color: rgba(0 0 0 1)>realize the best path for navigating conflict is not a divorce</span><strong style=color: rgba(0 0 0 1)> but rather improving the relationship</strong></li></ul><p><br></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Jared Belsky has been in the driver's seat as CEO and co-founder of Arcadia a digital marketing and analytics agency and former CEO of 360i. Future clients and agency leaders will do well to adhere to the counsel he's developed after 20 years of leadership experience with some of the nation's most successful agencies and brands. </span></p>