You Have Five Seconds

<p>In a radio ad you have five seconds to get someone's attention so they can decide if you have anything interesting to say. This book is a practical tool for people in many fields who write radio commercials by choice or necessity. <em>You Have Five Seconds</em> will help you write effective ads for local radio. You may be:</p><ul><li>A radio salesperson production manager DJ or other radio station employee;</li><li>An ad agency copywriter;</li><li>A freelance writer with clients that need radio spots;</li><li>An advertiser -- the business paying for the airtime -- who wants a positive image for their business and who wants more control over the company's advertising;</li><li>A professional voice talent who also writes spots;</li><li>A student from one of many fields including advertising marketing business PR communication broadcasting journalism and strays from other areas.</li></ul><p></p><p>Local radio doesn't have the big budgets or marketing tools of national radio campaigns. A local business buying airtime on a local station needs to generate a response <em>now</em>. Matt Judge brings his experience in writing for radio to help you do just that.</p>