Your Company Is Your Castle: How to Build a Successful Company

Companies emerge from smart people with clever ideas.<br><br>However vision alone is not enough as only one out of three companies lasts ten years. It takes a systematic approach to make a company sustainably successful. In <i>Your Company Is Your Castle</i> Sandeep Chennakeshu a business transformation veteran compares a company to a medieval castle that has withstood the test of time having weathered nature’s elements and hordes of invaders. <br><br>Sandeep ties eight structural elements of such castles to eight essential elements that make a company thrive. He describes how to assess and systematically build a company’s business model financial health strategy culture products sales channels execution and stakeholder confidence to make the company formidable. <i>Your Company Is Your Castle</i> will equip you with critical insights and principles to build strong businesses and in turn build yourself into a strong leader. <br><br>Using evocative examples from diverse companies and stories from his thirty-year career of transforming companies and launching trailblazing products globally Sandeep gives entrepreneurs and managers at all levels and all disciplines in a company a blueprint and recipe book needed for not only building a lasting company but defending protecting and expanding it.