<p>The objectives of this book are:<br />To share what are the excitements and challenges facing in the retailing industry.<br />To create different strategies by using the right retail format strategy to meet the specific target market segment.<br />How retailers able to create a competitive advantage edge over competitors in order to achieve sustainable growth in revenue and profit in the longer term for the organization.&nbsp;<br />Successful SMART Retailing = How to define your SPECIFIC target market segment to MEET your customers&rsquo; needs and wants in order to create a competitive ADVANTAGE edge to achieve sustainable financial performance RESULTS by utilizing the current TECHNOLOGICAL advancement and implementing of ENTREPRENEURSHIP mindset.</p>