Your True Colors

<p>A practical introduction to color psychology. Grow your Color Sense and shine in branding interior design and personal wardrobe choices </p><p> </p><p>Color matters whether you are aware of it or not.</p><p> </p><p>We have all got used to seeing color as a purely aesthetic thing but the fact is that it affects your heart rate your brain activity and many other physiological and psychological aspects.<br>This easy read will help you understand something of why it matters do some quick exercises to develop your own Color Sense and see case studies where I have applied this knowledge in real life.</p><p> </p><p><strong>What you get</strong></p><p>Discover what color psychology is and why it matters.<br>Then how to apply what you have learnt through the exercises throughout the book to branding environments and personal use of color.</p><p> </p><p><strong>You need to know about color if you are</strong></p><ul><li>responsible for environments such as hotels doctor surgeries or schools</li><li>making decisions about brand logos packaging or marketing communications (adverts leaflets websites)</li><li>would like to feel more comfortable in your home</li><li>want the colors you wear to work with you and your strengths</li></ul><p><strong>Testimonials</strong></p><p><br>Colour really matters and probably a whole lot more than you think. I read this book from cover to cover in one sitting but it as a useful reference book full of 'golden' nuggets of knowledge and practical advice it's also essential. Well done Catherine!</p><p>Neil Gaught Founder Neil Gaught & Associates</p><p><br>Reading 'Your true colours' inspired me to grow my own colour sense and using Catherine's techniques of training my eye to see more tints and tones was such a creative and joyful process. As an architect I work with colour every day and it is crucial to be aware of how certain combinations affect people's response to spaces their emotional wellbeing and behaviour. This book is a great introduction to exactly that in both a personal and professional setting. It is full of refreshing anecdotes and beautifully illustrated example projects to encourage you to get started with your own colour palettes right away.<br>Anniek Wasser Architect</p><p> </p><p>Catherine has greatly influenced the way Artmongers understands and uses colours to positively help people in adverse situations </p><p>Patricio Forrester Artist Founder of Artmongers</p><p><br>Catherine is a colour wizard!Kate Faragher client.</p>