You're Kidding Right?

Why do so many investors lose money--even when they know what they should do?Because investing isn't just about numbers. It's about psychology. And when emotions drive financial decisions the results can be disastrous.In his recently updated book You're Kidding Right? Brad Goldfarb reveals the powerful forces of behavioral finance that cause investors to sabotage their own success. He does this using actual client questions he received during his 35 years as an advisor and portfolio manager and answers/explains things in a conversational manner with humor and not in a condescending way. He also discusses how to understand analytics in a very simple way so you can work collaboratively with your financial advisor.From fear-driven selling during downturns most investors underperform not because they lack knowledge but because they let emotions rule their choices.You'll discover:Why investors consistently underperform the very funds they invest inThe most common behavioral traps--and how to spot them in yourselfHow overconfidence loss aversion and herd mentality silently drain your returnsPractical strategies to make smarter calmer and more profitable investment decisionsHow to build an investing mindset that keeps you disciplined through market highs and lowsWhether you're a seasoned investor or a beginner investor this book will give you the tools to recognize the emotional pitfalls that erode wealth--and the proven strategies to overcome them.If you want to stop sabotaging your investments and finally take control of your financial future this book is your guide.Don't let emotions dictate your money.