You're On! 100 Ways to Shine in the Media Spotlight

This book is a quick guide to methods you can use to improve your results in a media interview -- whether you are answering the questions or asking them. Managing a communication crisis seeking publicity and marketing success or facing a complicated subject or source? The tips you find here will help you make the most of a media opportunity in business politics sports the arts and your community. Author Gail Hulnick distills more than 20 years as a TV news beat reporter radio talk show host and media interviewer into this valuable reference.