Zara

Bachelor Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing grade: 10 University of Hull language: English abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus leverages a company's success. Answers were sought examining Zara a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally this report gives conclusions and an outlook while referring to the evaluated results.