ZARA. A European fashion brand

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing grade: sehr gut University of East London language: English abstract: Galician Beauty: Spanish clothier Zara beats the competition at efficiency - and just about everything else The Wallstreet Journal May 18 2001. During the years 2000-2001 Inditex an international fashion manufacture and distribution group received widespread favourable press touting Inditex's success and attributing it to Zara's unique integrated business model (Freimen 2002).In this case study we want to analyse this phenomenon called Zara a strategic unit of the Inditex Group and evaluate the strategies of Zara on the European fashion market.