Zconomy

<p><strong>The most complete and authoritative guide to Gen Z describing how leaders must adapt their employment sales and marketing product and growth strategies to attract and keep this important new generation of customers employees and trendsetters.</strong></p>Gen Z changes everything. Today's businesses are not built to sell and market the way Gen Z shops and buys or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. <p></p><p>The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don't will be the losers or become extinct. <em>Zconomy</em> is the comprehensive survival guide on how leaders must understand and embrace Generation Z. </p><p>Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics the insights in <em>Zconomy</em> are based on their extensive research they've led more than 60 generational studies and their work with more than 500 companies around the world.</p><p>In <em>Zconomy</em> Dr. Villa and Dorsey answer: Who is Gen Z? What do employers marketers and sales leaders need to know? And most importantly what should leaders do now?</p><p>This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. <em>Zconomy</em> is the definitive manual that will prepare any executive manager entrepreneur HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time. </p><br/><p></p>