Zebra Stripes: A Tail of Personal Branding

The book Zebra Stripes introduces the concept of personal branding told through a tale about a zebra clan. The principal character Sonny is a bright inquisitive young zebra who is clearly disturbed to discover that some of the park s animals commonly known as the Big Five regard themselves as better and more important than anyone else in the park. At a zebra council meeting it is decided that the zebras must do something to enhance their reputation. They must stand out among the other animals in the park. This initiates a humorous yet serious journey of self-discovery that culminates in the zebras having branded themselves personally. The second part of the book is a step-by-step self-help guide to branding yourself - Branding is a life long journey and in the hands of the serious reader this book makes the perfect instructor; simple clear and entertaining.