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About The Book
Description
Author
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies this book enables students to critically approach and evaluate behavioural concepts.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹6455
₹8068
19% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781137003768
Publication Date
-04-12-2012
Pages
-536
Weight
-753 grams
Dimensions
-156x234x27.46 mm
