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About The Book
Description
Author
"Brilliant Curves Rising: The Beam Kroc Story" is a dazzling investigation of the visionary excursion that transformed an unassuming San Bernardino eatery into a global cheap food monster. In the mid 1950s, the American cheap food scene was overwhelmed by neighborhood cafes and drive-ins, and it was in this milieu that Beam Kroc found the McDonald siblings' little yet flourishing foundation. Section 1, "The Visionary Experience," reveals the game changing gathering among Kroc and the McDonald si