Inside Unreal Estate

Inside Unreal Estate is an appropriate book written on the subject that has always been a problem. The author Sushil Kumar Sayal writes about his experience of having worked in the real estate sector and presents a balanced picture of the same in this book. In this book the author talks about how sheer hard work and education can bring a big difference in ones lives. The book talks partly about his life as he shares his personal experiences with the readers. It is an honest tale on the India’s most controversial sector. The book talks about his interpretation of the widespread corruption and misdeeds in real estate extending to discussions on the secretive link between some builders and officials one of the major issues troubling the sector. The author conveys the new story of a real estate expert with an overall view of the industry having worked in it for above three decades. About the Author Mr. SK Sayal holds a great understanding of more than 30 years in real estate business across various institutions comprising of Alpha G Corp Mahindra/GESCO Group DLF and Ansals. He was the Founding Manager and Chief Executive Officer of Alpha G Corp from 2004 till 2014 and served as the Head of Operations at Mahindra/GESCO between 1993 and 2004. During his career he has directed teams of extremely talented experts with the objective of setting new standards in residential and commercial real estate growths. He is currently the CEO at Bharti Reality. His work in the field of real estate has been recognized by many. He has been awarded 'Emerging India Business Baron Award' at the Indo-Malaysia Economic Cooperation Seminar ‘Most Enterprising CEO of the Year’ at the Real Estate Awards ‘CEO of the Year’ at the World Brand Congress Global Awards for Brand Excellence 'CEO of the Year’ at the 2nd CMO Asia Awards 2011 for Excellence in Branding and Marketing. Review Inside Unreal Estate is a very timely book written on a subject that has always been an enigma…’ Financial Express‘It is to the credit of Sushil Kumar Sayal currently the CEO of Bharti Realty that his account of the rampant corruption and irregularities in real estate extends to discussing the hush-hush nexus between some builders and bureaucrats one of the biggest problems afflicting the sector.’ Business Standard‘We often hear two contrasting stories - high decibel ads from real estate developers touting a project and woeful tales from home buyers stuck with delays in handover or quality issues. Sushil Kumar Sayal brings out the new story of a real estate professional with a 360 degree view of the industry having worked in it for over three decades.’ Hindu Business Line About the Author SK Sayal holds over 30 years of experience in real estate industry across various companies like Alpha G Corp Mahindra/GESCO Corp DLF and Ansals. He was the founding director of Alpha G Corp and its CEO till 2014 and served as the Head of Operations at Mahindra/GESCO between 1993 and 2004. He has been widely acclaimed to be a key driver for establishing Real Estate Asset Management (REAM) model in India. Sayal was awarded ‘Most Enterprising CEO of the Year’ at the Real Estate Awards and ‘CEO of the Year’ at the World Brand Congress Global Awards for Brand Excellence.