Major differences along the supply chain between B2B and B2C marketing with regard to Fast-Moving-Consumer-Goods (FMCG)

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing grade: 20 Anglia Ruskin University (Ashcroft Business School) course: B-2-B Marketing language: English abstract: It is the objective of the present assignment to identify to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined