First Mile

<b>You have a great idea now what?</b> <p/>That first mile--where an innovation moves from an idea on paper to the market--is often plagued by failure. In fact less than one percent of ideas launched by big companies end up having real impact. The ideas aren't the problem. It's the process. <p/><i>The First Mile</i> focuses on the critical moment when an innovator moves from planning to reality. It is a perilous place where hidden traps snare entrepreneurs and roadblocks slow innovators inside large companies. <p/>In this practical and enlightening manual strategic adviser Scott Anthony equips innovators with new tools questions and examples to speed through this crucial early stage of innovation. You'll learn: <p/>- How to evaluate your idea's strengths and weaknesses using the DEFT process--Document Evaluate Focus and Test<br>- Fourteen recipes from an experiment cookbook to gain confidence in your idea or business<br>- Why spinouts wrong turns and other challenges commonly trip up innovation--and the practical strategies you can use to avoid them<br>- Why innovators need to seek chaos in an age of constant change--and other essential leadership skills <p/>Drawing on his decade of experience as an innovation adviser and investor Anthony describes hard-won lessons from disruptive start-ups and global giants alike. <i>The First Mile</i> will give you the knowledge and confidence to travel this perilous--but ultimately promising--terrain. <p/>The first mile can be a scary place but you don't have to traverse it alone. This book can help.<br>