Treating your customers well is no longer enough. The new rule is employees too have to be treated as well if not better than the customers. Happy employees make happy customers and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is invest in making your product so good that it does its own marketing.New Age companies Amazon and Flipkart Uber and Ola and Netflix among others are dismant