NA Treating your customers well is no longer enough. The new rule is employees too have to be treated as well if not better than the customers. Happy employees make happy customers and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is invest in making your product so good that it does its own marketing.New Age companies Amazon and Flipkart Uber and Ola and Netflix among others are dismantling the old rules of business and installing new rules in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes this is a gripping book full of incredible insights. Review I liked reading Rajesh's work a lot. First it was an easy read full of anecdotes so a perfect flight companion. It was consistent in its narrative and drilled down on a few points very thoroughly. How every part of an organisation should focus on making the consumer the centre of every decision is shown again and again through different examples. His personal experience in leadership positions makes him adept at answering the questions facing the readers and probably that is why I found this book very practical. It made me take a few notes as well which I can use as guiding principles for future. -- Neeraj Kakkar co-founder Paper BoatAt a time when change and disruption is the new order Rajesh's insightful book is a brisk read and a ""corporate guide"" to navigating these times-putting the consumer as always at the centre with a desire to win. Filled with relevant examples from both global and Indian brandsTheNew Rules of Business is a must-read for all practitioners of marketing and business -- Neeraj G. Roy founder and CEO Hungama Digital Media EntertainmentExcellent book with so many examples to illustrate and drive home ""the newly-minted rules"" (as Rajesh calls it) to run businesses successfully in today's ultra-VUCA world. The examples are drawn from disparate industries and different geographies to show that these principles work widely. -- Raju Venkataraman leadership coach corporate trainer former CFO and head of strategy Walt Disney SEARajesh's book on sixteen new rules of business is an interesting and insightful read. Being an accomplished brand creator and manager Rajesh draws extensively from his personal successful stories. His narrative is authentic and rich and also draws from the Western world and market place. Roughly two thirds of the rules focus on marketing dimensions like customer brand channel and communication while the remaining focus on employees workplace leadership and business strategy. This lucidly written and concise book will find great acceptance among management students and practitioners -- N. Ravichandran Professor (retired) IIM Ahmedabad former director IIM IndoreHighly interesting and extremely relevant. ""Big and complex"" ideas have been explained using stories drawn from the world of business and from the lives of people we admire. The storytelling format makes the book extremely readable. It provides a wonderful summary of what new-age business leaders should know to stay relevant. I found this book extremely useful -- Ashish Bhasin CEO APAC and chairman India Dentsu Aegis NetworkThe New Rules of Business by Rajesh Srivastava introduces the reader to sixteen curated ""new rules"" for doing business. Each new rule is explained through examples drawn from Rajesh's own career and from well-run companies in India and across the world. It is written in a storytelling format and is an easy read. It is a must-read for budding entrepreneurs and management graduates. The book will leave you feeling motivated energized and brimming with new ideas -- Raj Nayak founder and managing director House of Cheer former COO Viacom18Rajesh