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About The Book
Description
Author
There was one copywriter who made millionaires from people who read his book although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful and profitable books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place except... Fortunately Schwartz was also prolific as a speaker.