Built To Last
English

About The Book

Drawing upon a six-year research project at the Stanford University Graduate School of Business James C. Collins and Jerry I. Porras took 18 truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups as midsize companies and as large corporations. Throughout the authors asked: What makes the truly exceptional companies different from the comparison compa

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Details

ISBN 13
:
9781844135844
Publication Date
:
22-10-2009
Pages
:
368
Weight
:
485 grams
Dimensions
:
162x238x23.53 mm
Imprint
:
Penguin Random House

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