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About The Book
Description
Author
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well a
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Piracy-free
Assured Quality
Secure Transactions
Fast Delivery
Sustainably Printed
Delivery Options
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Details
ISBN 13
9781451636369
Publication Date
-01-01-2011
Pages
-304
Weight
-414 grams
Dimensions
-152x229x16.22 mm
Details
ISBN 13
:
9781451636369
Publication Date
:
01-01-2011
Pages
:
304
Weight
:
414 grams
Dimensions
:
152x229x16.22 mm
Publisher
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