Experimentation Works
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About The Book

Don't fly blind. See how the power of experiments works for you.When it comes to improving customer experiences trying out new business models or developing new products even the most experienced managers often get it wrong. They discover that intuition experience and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind.That's what Harvard

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Details

ISBN 13
:
9781633697102
Publication Date
:
25-02-2020
Pages
:
288
Weight
:
314 grams
Dimensions
:
138x216x18.85 mm

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