This is an abridged version of the original early stage go-to-market handbook Founding Sales. Since publication Founding Sales has sold tens of thousands of copies. That said the original weighs in at 400 plus pages - which is quite exhaustive! This version still shares Pete Kazanjy's journey and learnings for founders becoming salespeople but in a much more condensed summarized version of the original. It's still specifically for B2B direct sales models particularly in B2B SaaS startups bringin
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