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About The Book
Description
Author
No one gives a damn about your brand. At least right now they probably don't. But it doesn't have to be this way. You can change how people feel about you and your brand and this book shows you how.If you're confused why your competitors get all the attention and grow like crazy or frustrated why some brands effortlessly attract a devoted following while your brand watches from the sidelines... this book reveals what they're doing right.Jody Raynsford accidental cult leader and brand expert pull