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About The Book
Description
Author(s)
This marketing classic has been expanded to include new commentary new illustrations and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible The 22 Immutable Laws of Branding is the definitive text on branding pairing anecdotes about some of the best brands in the world like Rolex Volvo and Heineken with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding this book proclaims
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Piracy-free
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Details
ISBN 13
9780060007737
Publication Date
-17-09-2002
Pages
-272
Weight
-481 grams
Dimensions
-191x235x14.51 mm
Details
ISBN 13
:
9780060007737
Publication Date
:
17-09-2002
Pages
:
272
Weight
:
481 grams
Dimensions
:
191x235x14.51 mm
Publisher
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