“Finding Ultra blends Rich Roll’s story of superhuman personal transformation with an amazingly practical guide to plant-based living. It’s also an enlightened manifesto for anyone wanting to transform their life.”—Dan Buettner National Geographic Fellow and New York Times bestselling author of the Blue Zones books “An incredible story of mental emotional and physical endurance.”—Michael Greger MD FACLM New York Times bestselling author of How Not to Die On the night before he was to turn forty